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W provides better education through better educators

All of our educators have many years of hands-on experience in the subjects they teach. W Academy specifically pursues educators who are currently active in the industry, bringing real-life experience to the classroom. This means an up-to-date education on current trends and modern technology that is truly marketable to your future employers, not an out-of-date curriculum designed simply to help you pass an exam.

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Wassim Kaddura | Owner & Master Stylist

Wassim is President, Owner, Master Artist, and Educator of W Academy of Salon and Spa. He personally trains his teachers with the goal of developing students to become salon ready artists that can aggressively build a client base with their artist skills and excellent customer service. Wassim also owns and operates the W Salon in San Ramon where he maintains client relationships with close to 500 loyal customers.

Wassim began his career in Israel, was a member of The Nuvo Technica Design Team performing platform classes for basic and advanced haircutting and coloring. He has performed photo shoots. He has presented advanced education nationwide for respected companies Focus 21, Sebastian International, and Trevor Sorbie.

Janet Paradiso | Director

Janet began working with W Academy as a Consultant in January 2016 and recently accepted a challenging lead role with the Academy. She's been integral in assembling a hard working, creative, loyal, and inspiring W Team committed to excellence and integrity. She plays a pivotal role with many facets of the Academy and its governing bodies (Department of Education, Bureau of Post Secondary Education, National Accrediting Association of Arts and Sciences, and Board of Barbering and Cosmetology).

Tammy Curtis | Floor Director

Tammy leads The W Academy education team as well as W Academy Salon & Spa's Guest Services. She has spent 20 years in the cosmetology and barbering industry, both as a licensed cosmetologist and in multiple leadership roles on the education side - Registrar, Regional Registrar Instructor, Campus Director and more. She's a strong leader and excellent problem solver with an unwavering passion for the industry and helping to develop future artists.

Phuong Nguyen | Financial Aid Director

Phuong has worked in the Beauty Industry for more than ten years. With a university background in both education and business administration, he has served in multiple positions including customer service, office management and as an admissions director and financial aid advisor. Currently, he is proud to be part of the team at the W Academy Salon and Spa. Phuong is passionate about working with future beauty professionals, helping to prepare them to make their dreams come true within the industry. In his current role as Financial Aid Advisor, he is focused on the financial aid process, and federal, state and local compliance procedures and regulations.

George Horton | Educator & Licensed Cosmetologist

George grew up in  Southern California until he decided to move up to Northern California in 2012 to pursue his career in education. He has utilized his 16 years of experience in the hair industry to passionately educate future stylists for the past five years. His skillset is not only limited to hair as he shoots private photos for weddings, engagements, and other big ordeals during his off days. 

His training includes. Bumble & Bumble, Unite, Paul Mitchell, Redken, and more.

Belinda Gomez | Educator & Licensed Cosmetologist

Belinda has been with W Academy since 2015 and has been an educator in cosmetology the last 8 years. She has been licensed for over 20 years in Cosmetology and 5 years in Aesthetics. She has an Associates Degree in Liberal Studies from Fresno City College Graduated from Federico's & Lyle's Beauty College in Fresno Ca.

Her training includes Matrix Artistic Educator, She also earned many certifications, including Milady's Career Institute, Milady's Business Fundamentals, International Dermal Institute, International Academy of Precision Haircutting, The Effective Colleges and Schools from the Pacific Institute, Certificate of Achievement for REDKEN Hair Color, Certificate of Achievement MATRIX Hair Color & WELLA

Eric Yoo | Educator, Licensed Barber, & Cosmetologist

Born and raised in the Bay Area, Eric Yoo worked at Victoria’s Salon during high school and found a growing passion for hair and decided to start a career in cosmetology. After graduating with honors from Paul Mitchell East Bay he continued to work at Victoria’s Salon as a sylist specializing in haircutting. Wanting to expand in the industry he went into education in 2013. In 2016 He decided to take his education to the next level by acquiring his barbering license. 

Lillian Denmead-Miller | Esthetician Department Head & Instructor

Lillian Denmead-Miller is a clinically trained aesthetician with over twenty years experience in the advanced skincare industry. She has earned physician continuing education in anti-aging science from industry leaders such as Nicolas Perricone and the American Academy of Anti-Aging Medicine, Instructor training with NCEA, Miladys Masters of Education, Miladys Business Fundamentals, Nuts & Bolts Business Training and the Pacific Institute for Success Coach training by Lou Tice.

In addition to being a licensed aesthetician, she is a certified medical assistant (CMA), specializing in injections and certified Biofeedback Energy Medicine Therapist and Health Wellness Coach, Reiki and Laughter Yoga Meditation Leader. She has trained skincare students and professionals as well as doctors and nurses worldwide.

Joni Maurer | Esthetician Instructor 


Elayne Becker | Educator & Licensed Cosmetologist

As a graduate of the Art Institute of Chicago, Elayne enjoyed a long career as an interior designer, with her work featured on HGTV, Better Homes and Gardens and more.

Elayne started a second career in cosmetology and graduated with honors from Paul Mitchell cosmetology school in Pleasant Hill, CA where she taught for seven years prior to joining the W Academy of Salon + Spa team in January 2015. She has earned certifications in advanced haircutting, color and styling, Her passion is to inspire her students and motivate them to succeed and feel confident about themselves. Elayne views cosmetology as art and cosmetologists as artists. She is an author and has published the book "Hair Matters" which is available at Barnes and Noble and Amazon.com. Every day her clients and students are the recipients of her joy, passion and love for this art form. A sample of her many rave reviews can be found in our testimonial section, on Facebook, and in Yelp.

Josette Jelveh | Makeup Specialist & Licensed Cosmetologist


Ian SummersCEO of Ian Summers IS Consulting, Inc.

Ian Summers provides trusted and professional IT consulting services to small & medium sized businesses located in the San Francisco Bay Area, Silicon Valley and the East Bay.  Ian has been serving satisfied clients for over 20 years through dedication and commitment to excellence in his profession.  Ian and has extensive consulting experience and provides a worry-free environment by utilizing leading edge technology in the industry.  Ian focuses on helping businesses to simplify operations & maximize efficiency, combine security, backup and file sharing, protect business critical data & operations using integrated cloud applications.


Kristal Berrientos | Guest Services Manager & Licensend Cosmetologist

Kristal is Director of First Impressions. She trains our front desk staff to provide excellent service to both our student customers and salon and spa guests. She manages the Salon and Spa guest services scheduling, purchases and disburses student kits, greets the customers and students with courtesy and professionalism, assists instructors as needed, and much more.

Amanda Pinkham | Educator & Licensed Cosmetologist 

Amanda is an expert stylist and colorist instructor. She teaches fundamentals across the board, especially helping students with the correct use of the tools of the trade: shears, brushes and more. She's an expert at helping students analyze a client's hair as part of a consultation - identifying what's possible and how to approach the process to get to the end result.

Lynn Surick | Marketing Director


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